Pure and Practical is an independent health & beauty publication. We research topical, skincare, and wellness products sold on Amazon and other retailers, and write honest, ingredient-level analysis to help readers make informed decisions before they buy.
Who We Are
Pure and Practical is written and edited by Michael, an independent publisher with no ties to the brands or manufacturers we cover. We are not owned, operated, endorsed by, or officially affiliated with Amazon or any of the product manufacturers discussed on this site.
How We Research
Our reviews are based on publicly available product information: the manufacturer’s advertised formula, the retailer’s product listing, ingredient research from reputable sources (such as MedlinePlus and peer-reviewed literature), and, where relevant, publicly available customer feedback. Unless an article states otherwise, our reviews are independent, research-based analyses rather than hands-on or clinical tests, and we say so clearly in every article.
We pay particular attention to listing accuracy — flagging cases where a product’s advertised ingredients, brand name, or quantity are inconsistent or unclear, so readers can make a more informed decision before purchasing.
Editorial Standards
- We disclose the current commission status of every link at the top of each article.
- Our recommendations and cautions are not influenced by whether a link is currently monetized.
- We include safety guidance and “who should be cautious” notes in every product review, particularly for topical and health-adjacent products.
- Nothing on this site is medical advice. See our Affiliate Disclosure and site disclaimers for more detail.
Get In Touch
Questions, corrections, or product suggestions are welcome — visit our Contact page to reach us.