I started this store because I’ve always loved smart, simple solutions - the kind of things that make everyday life a little easier.

Whether it’s something practical for the kitchen or a small tool for the home, I choose each product myself with care. It has to be useful, good quality, and something I’d happily use myself.

My goal is to offer helpful products with honest service and a personal touch.

I’m always happy to answer questions, and I want every customer to feel taken care of.

Please note: English is not my first language, so it’s usually easier for me to give clear answers by email rather than by phone. Feel free to reach out - I’ll always do my best to help!

- Hans Kristian
Founder of Pure and Practical